03 Jun 5 Reasons to Choose WordPress For Your Business Website
Are you a business owner looking for a customizable and scaleable solution for you new website? WordPress is one of the, if not THE, best option for you. Yes, we realize that is a bold statement! Keep reading to discover the reasons why we would make such a bold claim.
WordPress is ¼ of the Internet!
More than 25% of the websites you visit on the internet were created using WordPress (Some famous sites include: The New York Times, Wall Street Journal’s Speakeasy, People Magazine, National Geographic and Forbes)
This is significant for several reasons, but the one we will focus on here is the WordPress community. With so many individuals and companies using WordPress, there are resources (most of it free) everywhere to help you make your website exactly the way you want it. And the best part is that this means you can make your website faster without spending your time and money developing out every feature you need.
This is mainly due to the HUGE amount of WordPress plugins. Which brings us to the second reason…
Endless Customization With Plugins
If you’re anything like us or the clients we have worked with, you will ask the question while creating your new website, “this website is great, but it has to have [insert feature here].”
The great news is there is probably a WordPress plugin for that feature! There are over 40,000 plugins in the WordPress repository and many more paid or pro plugins if your features start to get really specific or unique.
More Customization With Thousands of Unique Themes
Are you opening a new restaurant? Pet shop? Dentist office? Getting married?!
No matter your business or occasion there is a WordPress theme that will do the trick. Again this means less developer time custom coding each small detail of your new site. But! That doesn’t mean you can’t still chose to do additional customizations to your new theme.
If you’re looking for a theme with a lot of versatility we would suggest the Bridge theme. You will find that although it is one theme, it has several different “demos” you can choose from. It also has several settings that help make it easier and quicker to customize your site without custom coding.
SEO (Search Engine Optimization) Benefits
There are several details we could cover regarding WordPress and SEO, but we will just address what we feel is the most basic and important reason here.
Creating your website with WordPress won’t “won’t rank your site on Google’s front page auto-magically.” Click here to read a great article by Search Engine Land explaining 10 answer to 10 important question regarding WordPress SEO (we agree with each one and love how this blog lays it all out). The point we want to highlight here is that WordPress is “Search Engine Friendly”. Meaning that it was built in a way to help websites built by it have the best potential for good SEO.
You will need to utilize tools and strategies like Yoast (free), Google Search Console (also free), Quality Hosting (click here for 20% off WP Engine hosting. Awesome hosting with great customer service!) and the posting and updating of quality content (the fun part!) to achieve great SEO. See the Search Engine Land article we referenced in the paragraph above for more WordPress SEO details.
Integration With Third-party Software Means Almost Unlimited Scalability
WordPress is more than just a tool for building your website. Thanks its immense popularity, it’s very common for other software and business web tools like MailChimp (now includes free marketing automation!), Infusionsoft, Square POS, etc. to build plugins that make it easy link and go. This makes it easier to scale your website from just a static “internet billboard” to a full-scale enterprise solution.
The sky’s the limit when it comes to WordPress and customizing it to meet your needs. The point we really want to emphasis is the relative ease, efficiency and time saved by using WordPress. Happy building!
Reach out to us if you want more help with your WordPress website:
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