05 Nov 5 Tips For Keeping Your Facebook Ads Cheap and Your Return High
5 Tips For Keeping Your Facebook Ads Cheap and Your Return High
Facebook ads have come a long way with their algorithms and audience targeting. This has been one of the big reasons for the low cost results our health and wellness clients have been seeing (as well as clients in other industries!). We are able to do such detailed targeting which allows us to get the product in front of the right person who is ready to buy.
Just in 2018 alone we averaged $13.49 for every $1 spent on ad spend with our clients. In short, it works. If you are running ads for your current company make sure you follow these 5 tips:
1. Test the heck out of your audiences. You hate wasting money so make sure you take time to test every“lookalike” audience you can to bring in more “cold” (new) traffic. The same goes for all your “warm” (people who have heard or interacted with your company before) type audiences (website visitors, engagement, email lists, etc). If you need help creating lookalike audiences, click here for a short tutorial video.
2. Make sure you are using the conversion campaign objective to bring in the most amount of purchasers. It wont give you the most likes or shares and it tends to be more expensive, but on average, the return is much higher when you use this campaign objective (note: you need to have a pixel for these types of campaigns and the healthier the pixel the better the return/results).
3. Structure your funnel and campaigns correctly. This is more than making your account look pretty. Structuring your FB campaigns correctly helps the Facebook algorithm work its best for your ads. Also you want your reporting columns to provide the most important and relevant metrics you will need to reference when making important adjustments. These vary from Ecommerce, lead gen, and local advertising. Click here for a short tutorial on how to best set your reporting columns.
4. These last two tips are some of the more important items you should make sure to do. First, understand that Facebook is not the end all be all. Facebook is best used to capitalize on your hard work with all the other platforms you use. For example, if you sell a product online we suggest that you to be using amazon, google ads, pinterest ads (if applicable), creating blogs, consistent organic posts and distribution of as much relevant content as possible! Facebook is great at getting cold new customers but it is also one of the cheapest options for retargeting all of the potential customers that come from these different marketing efforts.
5. Lastly, make sure your pixel is set up and tracking correctly. WE CANNOT STRESS THIS ENOUGH. This should be one of the first things you do and it should be as well integrated with your website as possible (provide Facebook with as much data as possible). Take time to learn how to attach the pixel and to track its data. If you have your pixel set up and you think it’s going well, check it to make sure. Starting over with no pixel data is rough, the information is used for so much throughout your funnels and ad campaigns.
Of course there are always more tips and tricks when it comes to running Facebook and Instagram ads. Check out our other blogs for case studies and for our other tips and tricks. If you have questions about your currents ads or if you are looking to free up your time and outsource your ads to a team with proven results, book a call or send us a message! We look forward to hearing from you.