02 Nov Is SEO affected by Hosting?
How is SEO affected by hosting? The competition for having your website rank #1 on Google is getting tougher and tougher, the algorithm is being set up to find real websites that are relevant to what the searchers are searching for. This algorithm is complex and the bottom line is you need to be a real business with real value, and there are some rules you need follow to achieve this. This article is going to focus on how your SEO is affected by your hosting provider.
A better question you should ask yourself is, do you want an inexpensive SEO and customer conversion boost that affects every single page on your website?
That is really what a good hosting provider can do for your website! Its interesting to see how often this is overlooked when small business owners decide to go with the dirt-cheap hosting to save a little money. In the end your business is really losing money becuase of slow speeds and lack of security. According to Gomez.com,
“If your website takes longer than three seconds to load, you could be losing nearly half of your visitors!”
“Up to 79% of customers who are dissatisfied with a website’s performance say they’re less likely to buy from the same site again.”
Of course, these statistics are IF customers can find your website. Not only does hosting affect the user experience while on your website, it affects how many people even find it to begin with.
How does Speed and Security affect SEO?
Let’s talk about Google’s algorithms for a minute. It is complex algorithm and include many variables, but website load speed and security are two major components. What do we mean by secure? First of all, it’s having the “Secure” icon on your website, but more on that below. Let’s talk about how a hosting provider needs credible, quality hosting services and equipment. Everyday hosting providers like HostGator, GoDaddy and Bluehost are cheap for a reason! They cut corners on quality to get more customers at cheaper rates. And these types of hosting providers make it hard for your website to perform well when it comes to SEO.
How Does an SSL Certificate Affect SEO?
SSl certificates are part of what gives you the secure icon on your url bar. Not having that icon has just started affecting your Google rankings. So if you don’t have an SSL certificate you get docked, and if your competition does, then they’ll get a boost. This is a double whammy for your website’s SEO!
Let’s look at some Case studies:
They cut their load time in half and the results were a 13% increase in sales and a 9% increase in conversions!
They shaved 7 seconds off of their load time and gained 17% increase in pageviews and 3% increase in ad revenue.
We switched from Hostgator to WPengine and jumped up our Google ranking approximately 50 places!
what hosting do we recommend that will help with your SEO?
We like WPengine, for all the reasons listed above they do a really good job! And like our case study of us showed we jumped up quite a bit from just switching hosting providers. So if you are serious about building a business with an online presence bringing in traffic getting a better hosting provider and paying a little more up front will be worth it in the end. As a result when choosing a hosting provider, ask yourself, how is this going to affect the customer experience on my website? My rankings in the search engines? And my bottom line?
WPengine hosting Includes:
•SSL certificate (“Secure Icon” on URL)
•Fast load Speeds
•Automatic daily backups
•SEO boost (From speed and security)