22 Oct Report – How a local supplement store used Facebook ads to turn $300 into $6,634.
Disclaimer – This is not a get rich quick or clickbait scenario, this is just one example of the type of ads we run for local supplement stores. There is no guarantee of anything in marketing especially how much return you will get if you implement the following formula into your own advertising. However, we have used this formula in multiple supplement stores across the nation with very similar results.
Store type: Brick and Mortar / Local Supplement Store
City Population Size: 92k
Median Income: 49k
Total Adspend: $300
Total products sold: 228
Total Profit: $6,634.08
Total time: 1 month
1st Phorm Opti-Greens 50 (We have duplicated similar results with other Greens products)
Why Greens are good product to push: It attracts the general “health and wellness” crowd as well as the dedicated fitness buffs. It also appeals to both men and women with health issues who would not normally visit a supplement store.
We ran split tests for four ads to determine what would preform the best and the following two ads had the best stats:
The first was a “store visits” objective with 3 testimonials to start the ad copy followed by the benefits of the product, no bloating, clear skin, etc…
The second ad was an amazing video our client produced. We ran the ad as a boosted post through ads manager with a post engagement objective. The ad copy was short and to the point with just a list of the product benefits combined with emojis.
We targeted two lookalike audiences based off of the engagement of the client’s Facebook and Instagram pages. He had already established good sized following of around 10k which makes the lookalike audiences work well.
Here’s a screenshot of the targeting. Since this is a smaller town, we expanded the radius to be 20 miles from the stores location.
Total profit return reported was $6,635.08! This number is a combined total from ads and organic posts made by the client.
Here’s a screenshot of the results on the ad side:
full size image: https://blackbearadvertising.com/wp-content/uploads/2018/10/Greens-Results.jpg
Sales were reported by the client using their point of sale system. These results have been duplicated with supplement stores across the United States.
If you own a local supplement store and would like more sales and new foot traffic, reach out to us, we would be happy to jump on a call with you to discuss how to implement this formula into your business.
Our backstory – We are Black Bear Advertising we have been doing digital marketing in one form or another for the past five years. Within the last year we have turned our focus to local supplement stores and have learned how to efficiently drive customers from Facebook, Instagram, and Google into supplement stores across the United States. We’ve tested hundreds of ads specifically in the supplement industry and have spent tens of thousands of advertising dollars in testing and getting results! We are not a general digital marketing agency, we specialize in health and wellness sales online and offline.
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