22 Jan Auto Dealership’s Google Ads Make $266K In 30 Days
Disclaimer – This is not a get rich quick or clickbait scenario, this is just one example of how well advertising on Facebook can go. There is no guarantee of anything in marketing, especially how much return you will get if you implement the following ideas into your own advertising. However, we have used these ideas in multiple businesses across the nation with very positive results.
During this 30 day timeframe, this auto dealership Google Ads averaged $27 cost per phone call across all four of their locations. That same auto dealer received 296 “recorded” calls and estimates they convert around 30% of all phone calls into sales. They also make around $3K in profit per sale. That means for one of our first months working with this auto dealership, we created an estimated $266K in profit with $8K in Google adspend in just 30 days!
Screenshot of the Google Ad account totals:
Screenshot showing the report for this clients spend, calls and custom ROAS estimations:
There are metrics other than just “phone calls” that we used for conversions, but let’s focus on one more great phone call example before moving on. This auto dealer also uses a call recording software with unique, trackable numbers for each location. Using this software we were able to show over 66% of total phone calls this dealership received were obtained with Google ads!
Screenshot showing 30 days of phone calls and their attributed source:
This auto dealership has also seen success on Google Ads using custom conversions for:
- SMS/Text Message Leads
- Scheduled Test Drive Forms
- Trade In Value Estimation Forms
- General Website Contact Forms
We have seen success running the follow Google Ad campaign types:
Performance Max ads with Google Ads new Vehicle Listing Ads program (think “shopping ads” for auto dealers. Helps create more “ad real estate” or space showing your product for greater potential exposure and click through).
- Call Now Search Ads
- Keyword Search Ads
- Dynamic Search Ads
- Retargeting Ads
There is definitely some “setup” involved for best results, but the Black Bear Ads team can help in that process. Google Ads has performed great in our experience and we highly recommend using and optimizing it if you are an auto dealership!
We have been doing digital marketing in one form or another for the past seven years. Within the last year we have turned our focus to several industries including local auto dealership services. We have learned how to efficiently drive new leads/calls from Google Search Ads, Google Map Ads, Google Local Business Ads, and more.