More Qualified Leads.
Measurable ROI.
Helping lead-generating businesses scale revenue with an average 5x ROAS across Facebook and Google Ads.
No obligation · 30-minute strategy session
Perry Sessions
managed
Case Studies — Real Client Results
The initial state: an established attorney running ads but struggling to turn clicks into booked consultations.
Our strategy: we rebuilt the Google Ads account from the ground up, eliminating low-intent keywords, adding geo-targeted remarketing, and routing traffic to dedicated landing pages built specifically for lead capture. Aggressive weekly bid optimization gave us the data to continuously double down on what worked.
The initial state: a national B2B supplier dependent on direct outbound sales, with long lead cycles and no predictable pipeline.
Our strategy: we built a Facebook Lead Generation campaign targeting CTOs and purchasing managers using layered interest stacking and custom audiences built from web traffic. Ad creative was refreshed weekly based on data. The result was a consistent, scalable flow of qualified decision-makers entering the sales pipeline.
The initial state: a talented life coach with a proven offer but only ~$500/month in sales and no consistent source of leads.
Our strategy: we built a complete lead generation system: a high-ticket discovery call funnel, a lead scoring process to pre-qualify prospects, and targeted Google and Facebook campaigns driving traffic into the top of the funnel. We tested aggressively and scaled every winning ad set, resulting in a 15,900%+ increase in monthly sales.
The initial state: a truck dealership running Google Ads with no reliable way to connect ad spend back to actual sales on the lot.
Our strategy: we integrated CallRail call tracking to tie every inbound phone call back to the exact keyword, ad, and campaign that triggered it. This closed-loop attribution let us cut spend on low-converting terms and aggressively scale budget toward the searches driving real buyers through the door. In one month, $8K in ad spend generated over $64K in recorded profit (not revenue, profit).
The initial state: a large manufacturing company with $100M+ in annual revenue looking to scale a specific service they offer through paid social, and needing ironclad attribution to justify the spend.
Our strategy: we combined Meta/Facebook Ads conversion tracking with Calendly integration to attribute booked calls and closed deals back to individual campaigns. This deal-level reporting made it possible to optimize for revenue, not just leads, and directly attributing over $100,000 in sales to specific advertising campaigns.
What Type of Business Gets the Highest Return
from Facebook & Google Ads?
After managing Facebook and Google Ads for hundreds of businesses over the last decade, I've found that one type of business consistently produces the strongest returns… Lead-generating businesses.
How I Build Lead Generation Systems
Every lead is measured so we know exactly what's producing revenue and what isn't.
Advertising focused on narrow audiences, detailed targeting and content (images, landing pages, etc) that convert.
Test, test, and retest. Continual analysis of analytics combined with sales team feedback for optimal sales.
Running ads is only one piece of the system.
What Clients Say
Perry is wonderful to work with. I am a scientist at heart, and resonate with his scientific approach to testing approaches and content. Couldn't be happier!
Very experienced. Quick to understand target and needs and narrow down so you are using your money most efficiently. Great customer communication.
Client Feedback: I have been noticing the increase in good looking leads coming through! The messaging on that ad is great — I feel like it really portrays the big picture.
Client Feedback: Perry's been one of the greatest blessings of our company for the last 9 or so months. He's done a phenomenal job with our digital marketing.
I just got off a scheduled call with Perry and he provided the best next steps for our marketing goals and maximizing our potential reach. 100% transparent and insightful. Thanks for the help.
Perry was super helpful and patient in helping me get on the right track with a marketing strategy for my company. Looking forward to working more with them in the future!
Book Your Free Consultation
Choose a time that works for you. Perry will review your current marketing and show you how to get more qualified leads.
Schedule My Free Consultation →No obligation · 30-minute strategy session