How Service Businesses Drive the Highest Returns on Meta and Google Ads
Over the last 10 years, I’ve managed ad accounts for hundreds of businesses. Again and again, one type of business consistently outperforms the rest: lead-generating service businesses.
This includes attorneys, contractors, home service companies, consultants, healthcare providers, agencies, high-ticket retailers, and nearly any business that depends on qualified leads rather than high-volume online product sales.
I currently help an attorney generate over a 15x return on ad spend (ROAS).
I’m also working with a national ingredient supplier that is acquiring qualified Facebook leads costing just $40 to $100 each that are worth thousands of dollars in revenue.
In the past, I partnered with and helped a life coach scale from roughly $500 per month to over $80K per month in sales!
These results don’t happen by accident, but they aren’t a big secret either. These results come from:
- 1Accurately tracking every lead
- 2Building dedicated landing pages
- 3Continuously optimizing the entire advertising funnel. “Running ads” is only one piece of the system.
For example, using call tracking software (CallRail), I ran ads for a truck dealership that spent $8K in ads in one month and made over $64K in recorded profit (not revenue, profit) on the Google Ads platform. I have also run lead-generating ads for companies generating over $100 million in annual revenue. Using Meta/Facebook Ads conversion tracking together with Calendly, I’ve been able to attribute sales exceeding $100,000 back to individual advertising campaigns.
Whether you’re starting a new service business or already have an established company, I would recommend building an advertising system around the three principles above. And if you are looking for help starting your own lead gen funnel, I personally run, maintain, and optimize all of my clients’ lead-generating ads. Schedule a free consultation, and let’s talk about your business.
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Perry is wonderful to work with. I am a scientist at heart, and resonate with his scientific approach to testing approaches and content. Couldn't be happier!
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Client Feedback: I have been noticing the increase in good looking leads coming through! The messaging on that ad is great — I feel like it really portrays the big picture.
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No obligation · 30-minute strategy session